PORTFOLIO //
PORTFOLIO //
Hi! I’m Kylee.
I help small businesses look sharp, sound like themselves, and show up with purpose — online and off.
Whether it’s refining your logo, building a website that actually works for you, or bringing your brand into focus, I’m here to make the process feel less overwhelming — and a lot more like you.
This portfolio highlights a few of my favorite projects: thoughtful, intentional design for creative go-getters doing cool things.
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Thoughtful design starts with curiosity — asking the right questions, digging into what makes your business tick, and building from that foundation. Every project kicks off with a strategy call to align on your goals and get clear on what success looks like. From there, I create clean, flexible designs that feel like you — backed by structure and purpose.
Whether we’re starting from scratch or refining what’s already there, I’ll guide you through each step of the process. Intentional design is rooted in understanding where you’re headed and what matters most. Together, we’ll create something that makes sense for your brand, your audience, and your next chapter.
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Website design (Squarespace or Shopify)
Brand visuals (logo, colors, fonts)
Social media graphics
Copywriting + content editing
Every project is tailored to the client’s needs, timeline, and goals. Just thoughtful, straightforward design that works.
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I work with small businesses, solo entrepreneurs, and creatives who care about showing up with clarity and confidence. Most of my clients are building something personal — and they want branding that feels just as intentional.
RECENT PROJECTS
Client
Herbal Medica, Inc.
A holistic herbal e-commerce brand rooted in tradition, guided by intention — ready to refine their identity and align their visual presence with purpose.
Project
+ Brand Identity Refresh
+ Website Design (Shopify)
+ Copywriting Support
+ Social Media Presence
Goals
Build trust, create a calm/clean brand feel, simplify product education and checkout.
Results
A responsive, intentional site rooted in clarity and connection — designed to grow alongside the brand.
Client Testimonial //
Client Testimonial //
“Creative, knowledgeable, and gets the job done! Kylee is truly a one-stop-shop for all things marketing, digital/graphic design, branding, and website management. She has incredible creative vision and is able to incorporate the specific needs of her clients. Kylee is wonderful with collaboration and works really well with the feedback of others. She is easy and fun to work with, and she can accomplish anything that comes her way with extreme efficiency!”
Herbal Medica, Inc.
-Brittney Jensen, Dir. of Operations
A handcrafted stationery brand I founded to merge design, mindfulness, and print. I created everything in-house, from brand identity to web design.
Client
Salt + Pine Press LLC
Project
+ Brand Strategy + Logo
+ Website Design (Squarespace)
+ Copywriting
+ Social Media Presence
+ Product Photography
+ Packaging Design
Goals
To build a visual identity and website that reflects the heart of Salt + Pine Press — creative, intentional, and grounded — while showcasing product offerings in a way that feels elevated, approachable, and aligned with the brand’s values.
Results
A cohesive brand and e-commerce experience that feels warm, polished, and personal. The final site communicates purpose and personality at every touchpoint, designed to grow with the business and connect with paper lovers and mindful gift-givers alike.
Coming Soon
A new website + branding project for a local small business is in the works — check back soon for the full case study.
